How To Improve Your Salon Business
Running a busy salon is hard work. You’re on your feet all day dealing with clients, staff, suppliers and reps, so comfy shoes and good people skills are essential! But that’s not all; the hair and beauty industry is highly competitive, so if you’re determined to make your business a success, it’s not enough to just ‘get by’. So you cut hair well, you’re nice to your staff and you have regular clients?Just remember that both clients and staff can be easily poached. The key to running a successful business is to always seek ways to improve, so that your clients will remain loyal and your staff are happy to stay.
Here’s a few ways to attract new clients and hold on to the ones you’ve got.
If space permits, create a separate children’s play area where babies and toddlers can safely stay while mum gets her hair done.
Branch out and offer services and special rates for men, kids, elderly clients and students.
Consider specialising in a new service such as colouring, hair loss treatments and bridal and special occasion make-up and hair packages. This will entail formal training, but it’s a worthy investment and something you could encourage your stylists to do.
Improve What You Already Have
Offer manicures and head massages which can complement your clients’ hair appointments.
Invest in an Italian espresso and cappuccino machine and offer a selection of beverages during treatment; even a glass of bubbly!
Start a loyalty scheme with points for discounted treatments and free gifts for friend referrals. Many suppliers are keen to provide free gifts in return for promoting their products.
Ask your clients what they would like and what services are popular. Client feedback is vital for making improvements.
Keep your salon’s Facebook page regularly updated and consider writing a beauty blog.
Give your salon a makeover with a new lick of paint. Invest in a professional window dressing service for that added ‘wow’ factor.
Train your stylists to consistently re-book clients at the end of every appointment.
Send clients booking reminders and promotional offers via SMS.
Update your salon booking system with modern software that keeps track of bookings and client history. Having each client’s information on hand ensures that added personal touch that makes them feel valued.