The Importance of Client Attraction & Retention

Client attraction should be at the top of your list but it’s retaining those new clients that can be the challenge.

So 2017 is seeing social media and online advertising still going strong for salon owners as a way of attracting new clients to their salon.

But once you have got your clients through the door how do you keep them returning to you time and time again?

Many salons have 3 steps, 5 steps or 8 step programs in place from meeting and greeting clients to giving them an overwhelming service and having them leave with beautiful hair at the end.

Salons need to do more than this, they need to be different and stand out from the over crowded streets of hair and beauty salons.

How?

Be one step ahead all the time, continue to research into new product launches, build a good strong relationship with your suppliers. Attend as many conferences, seminars and webinars as you possibly can, continue to grow as an individual, never stop learning. Most importantly continue to stay passionate about the industry.  Though bills and invoices are very important try not to get too bogged down by them and get in muddle with all the figures.

Salon iQ software allows you to monitor client retention, lost clients and new clients retained through a given period, this can be viewed for the salon as a whole, alternatively you can view all this information for each individual team member. With this information at your fingertips you then know exactly what needs to be concentrated on to improve the stylist/therapist performance. Then market specifically to these clients with a targetted and unbeatable promotion to entice them back into your salon.

Using some of Salon iQ’s filter options can really help you to narrow down and view lost clients.

What you focus on grows!

We would love to hear about what methods you use to attract new clients to your salon?

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