24 January 2025
As the Hair, Beauty and Barber industry embraces a new year of anticipation, and perhaps, with an element of caution this year – ensuring you have the right tools and strategies in place is crucial. With the aid of SalonIQ, you can elevate your operations, enhance client satisfaction, and secure financial growth. Let’s explore how SalonIQ can become an integral part of your journey in 2025.
Did you know that UK salons with clear strategic plans are more likely to achieve long-term success?
Looking back at your salon business in 2024 – How would you rate the last 12 months on a scale of 1-10? Do you feel your business took steps in the direction you wanted, perhaps this year, you need to seek support to get where you need to?
Your goal is your main ambition or primary objective. Most of your actions should focus on achieving it.
Once you’ve clarified your goal, it’s time to break it into actionable steps.
Targets are the milestones that bring you closer to achieving your goal.
With SalonIQ’s analytics and reporting features, you can easily track and assess your salon’s performance. This clear visibility helps refine your business strategies and align them with your overarching goals, ensuring that each step you take leads towards your vision of success.
KPIs are specific metrics that track your performance and guide your actions toward achieving your targets. They are the measurable to help you achieve your target.
For example, increasing your rebooking rate from 60% to 70% could significantly reduce the number of new clients you need to see each week to hit your targets.
or reducing your average frequency with your current clients can have a positive impact on revenue.
Why Review Your Business Year?
It helps you determine where your business is right no and where the focus needs to be.
Build stronger client relationships and increase client loyalty and retention.
Review your salons processes and operations, this will help you spot any gaps that may need your focus for 2025 and optimise your salon and teams performance.
In the competitive UK salon market, where client retention can boost profits significantly, personalisation is key.
More often than not, we focus on attracting new clients to the salon and forget about staying in contact with our existing clients.
Having a clear client retention strategy can ensure your clients return to you time and time again. Your salon software should have the facility to automate this for you, like SalonIQ’s Guest Retention system.
A series of emails and SMS’s sent throughout the year has seen many salons increase their client retention percentage to 70%+.
Are your existing clients the same as your NEW clients?
Do you ask for feedback from your existing and new clients?
Do you share your service menu with your existing clients?
Do your encourage new clients to be booked in with particular team members?
Have you reviewed the Front of House welcome and goodbye, do they have a relationship with your clients too?
SalonIQ equips you with an advanced CRM system that simplifies the process of personalising client interactions. From tailored appointment reminders to personalised follow-ups, you can ensure every client feels uniquely valued and appreciated, boosting loyalty and retention.
It is crucial you have a client retention plan in place, it will ensure they return to you, moreover, you can give your clients the opportunity to share feedback on why they do not want to return to your salon.
marketing your promotions does not have to be costly to the business at all, it may require you to think slightly differently about them and focus on added-value salon promotions instead of discounting.
How often do you run a marketing campaign?
Where do you look (if anywhere) to work out who you are targeting?
Are you wasting money running generic selections?
Who is your Ideal Client?
Their age?
Their income?
Their gender?
What are their pain points?
What is their buying behaviour?
Creating a 90-day marketing strategy with seasonal promotions can make a world of difference and keep you accountable and moving forward.
Think about all areas and write them down;
When creating your 90-day marketing plan, start with plotting in the seasonal events, followed by any promotion activity you want to focus on. One promotion could be sharing your service upgrades and enjoy a complimentary gel polish upgrade with any luxury manicure booked.
Objective: Attract price-sensitive clients and increase foot traffic.
Examples:
Percentage discounts on popular services (e.g., “20% off haircuts this month”).
Bundled discounts (e.g., “Buy 2 treatments, get the 3rd half-price”).
Flash sales to boost bookings during quiet periods.
Pros:
Can quickly increase bookings.
Appeals to a broad audience.
Cons:
Might affect perceived service value.
Risk of attracting clients only interested in deals.
Objective: Enhance customer experience and increase perceived service value.
Examples:
Complimentary add-ons with services (e.g., “Free scalp massage with any cut”).
Offer a homecare product as a gift with specific treatments.
Exclusive workshops or events for existing clients (e.g., styling tutorials).
Pros:
Encourages loyalty and client retention.
Enhances client relationship through added benefits.
Cons:
Can be costlier to execute depending on add-ons.
May require more planning and coordination.
Marketing in the UK beauty industry requires both creativity and precision. With SalonIQ, you can craft targeted email and SMS campaigns that speak directly to your clients’ needs and preferences. Its sophisticated segmentation tools mean you can reach your audience in ways that resonate most, ensuring your promotions are both personal and effective.
Retail sales are a significant revenue stream for UK salons, and SalonIQ’s inventory management capabilities can help you maximise this potential.
The goal was always for your retail sales to equal 10% of your services which would cover your rent!
Does your salon or team struggle or thrive with retail sales?
When did you last review the cost you pay on the products you purchase with your supplier?
Do you stock homecare in your salon today?
Has your range increased, decreased or stayed the same when compared to a few years ago?
Are the products you stock fast moving?
Boosting Your Salon Retail Revenue: Overcoming Barriers with SalonIQ
In the UK, retail sales account for a significant portion of a salon’s revenue, accounting for about 20-25% in top-performing salons. However, many salons face challenges when it comes to converting client visits into retail opportunities, primarily due to discomfort among stylists and therapists in “selling” products. Here’s how you can overcome these barriers and significantly boost your retail success.
Stylists and therapists often hesitate to discuss retail products with clients for several reasons:
By addressing the common barriers in retail settings, your team can transform how they interact with clients regarding home hair care. Empowering your team with the right tools, knowledge, and approach not only enhances their confidence but also enriches the client experience, fostering loyalty and boosting your salon’s bottom line. With SalonIQ by your side, turning these conversations into opportunities becomes intuitive and rewarding for everyone involved.
In the bustling UK salon industry, where the competition is fierce and client expectations are high, SalonIQ offers a critical advantage. By integrating this powerful tool into your operations, you not only meet but exceed business goals, enhancing client experiences and ensuring your financial success. Here’s to a prosperous 2025 and beyond, where your salon leads the way with innovation and excellence.
Call a member of our team today on 01892 280 123
