Increasing your Salon Clients' Average Bill

Boosting the Average Bill in Your Salon Through Online Bookings

Enhancing your salon’s revenue isn’t just about cutting costs or attracting more clients; it’s also about making strategic changes that can increase the average bill. There are many ways, some are tiny on their own, but together they can make a big impact.

Utilising an online bookings platform acts as a powerful tool in achieving this goal, offering convenience to clients while opening up new opportunities for upselling and scheduling efficiencies. In this blog, we’ll explore how online bookings can significantly impact your salon’s profitability and present some interesting tips and insights.

Increasing the Average Bill with Online Bookings

The ability to strategically increase the average bill per client is vital for any hair and beauty salon looking to boost its bottom line. Here’s how online bookings can help:

Upselling Opportunities: Once clients select an appointment online, your salon software should be set to suggest additional services or products that complement their chosen treatment. Booking in real-time helps to ensure the correct team members are available to perform the extra treatments added so there is no chance of double bookings. Studies show that hair and beauty salons offering online booking options see an average 20% increase in upsells.
Efficiency in Scheduling: Online booking systems can help manage your calendar more effectively, allowing for optimised staffing and reduced downtime. This operational efficiency means more clients and potentially higher average spend in less time.

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Subscriptions, Courses, and Memberships

Subscriptions: By providing subscription packages, clients are encouraged to commit to regular visits, driving consistent revenue. Subscriptions can include a set number of services per month at a discounted rate, which promotes frequent visits and higher overall spending.
Service Courses: Offering online courses, such as 6 x Blow dries or a course of CACI facials for a slightly reduced cost, positions your salon as a leader in beauty expertise. Not only do clients pay for the course itself, but they’re more likely to purchase recommended products or book services afterwards to try new services or keep up with their routine.
Memberships: A membership model offers clients exclusive benefits such as discounts, priority bookings, and member-only events. This not only adds value but also increases the likelihood of regular appointments, enhancing the average bill over time.

Benefits of Online Bookings

Salon clients today seek convenience, and online bookings offer a seamless way to schedule appointments while freeing up your team to focus on in-salon client experiences:

Did you know that the most popular time for a client to book their appointment is 11pm on a Tuesday?

Increased Client Satisfaction: By offering a 24/7 booking option, you cater to busy schedules and life distractions, enhancing client satisfaction. This leads to improved loyalty and repeat business, which is crucial for increasing the average bill.
Enhanced Data Collection: An online booking system also facilitates the collection of customer data, people are more likely to give more information when booking online than they would over the phone or even face to face. This data can then be utilised to tailor promotions and services, encouraging higher spend per visit.
Gift card sales: A great way to increase sales, whether that be for new or existing clients, gift cards can be used on salon services or retail, which again can increase the average spend when clients visit.

UK Salon Statistics and Insights

Adopting online booking systems is not just a technological upgrade; it’s a business necessity:

Approximately 75% of UK salons that implemented online booking systems reported an increase in client bookings, with an average uplift in revenues of 30% .
In a recent survey, 64% of UK salon clients expressed a preference for online bookings, indicating a clear shift towards digital convenience in client expectations .

By integrating online booking solutions, your salon can not only increase the average bill per visit but also enhance customer satisfaction and streamline operations. Embrace this digital tool to stay ahead in the competitive salon industry and watch your business thrive!