Why Monitoring Team Utilisation is Key to Boosting KPIs in Your Salon

Posted by Jenny

at 8:46am on Tuesday 1st Jul 2025

Running a successful salon goes far beyond offering exceptional services and building a loyal client base. For salon owners and managers, achieving long-term growth means having a deep understanding of how your team is performing and more specifically, how effectively their time is being used. This is where monitoring team utilisation becomes critical.

Understanding and tracking team utilisation can transform the way you manage your salon, influence your bottom line, and drive up your key performance indicators (KPIs). And with the right salon software in place, it’s easier than ever to access the insights you need to make smarter, faster decisions.

Let’s dive into why team utilisation matters and how tools like salon booking systems can help you get the best out of your team—and your business.

 

Want to discover more about how SalonIQ can help utilise your business? Connect with us

 

What is Team Utilisation?

 

Team utilisation measures how much of your team’s available working time is being spent on revenue-generating services. In simpler terms, it tracks how busy your team is—and whether their schedules are being used efficiently.

For example, if a stylist is available for 40 hours in a week but only spends 25 of those hours working with clients, their utilisation rate is 62.5%. While this doesn’t automatically indicate poor performance, consistently low utilisation across the team may highlight inefficiencies or missed opportunities.

SalonIQ’s utilisation dashboard does all of the above for you on auto-pilot, saving you hours of time. Whether you want to look at your salons utilisation as a whole or really drill down to specific team members, we’ve got you covered.

 

Interested to discover how SalonIQ can help you enhance your salon? Connect with us

 

Why Team Utilisation Directly Impacts Your KPIs

 

Monitoring and improving team utilisation has a direct impact on several core KPIs that every salon should be tracking, including:

 

When your team’s time is optimised, you can:

✅ Increase appointment volume without increasing working hours
✅ Make better use of existing resources
✅ Spot gaps in bookings before they become costly

✅ Increase revenue and your salon average bill through upsells
✅ Improve client satisfaction with faster availability

Interested to discover why 2,500+ salons trust SalonIQ? Connect with us

 

Using Salon Software to Track Team Utilisation

 

Trying to track utilisation manually is not only time-consuming—it’s also prone to error. That’s where salon software becomes a game-changer.

Modern salon computer software like SalonIQ provides automated reports and dashboards that show you exactly how each team member is performing. With real-time visibility into appointment schedules, service durations, cancellations, and white space (gaps) you can identify:

 

SalonIQ’s advanced salon booking system seamlessly integrates with your team calendars, giving you an instant view of who’s booked, when, and for what service. This empowers you to make data-led decisions that increase productivity without overworking your team.

 

How to Improve Team Utilisation in Your Salon

 

Once you’re actively monitoring utilisation, the next step is to take action. Here are several practical ways you can improve team utilisation using salon technology:

  1. Set Utilisation Targets
    Establish clear and realistic utilisation benchmarks for your team. These targets should be based on historical data and adjusted for seasonal trends. Using salon computer software, you can track progress weekly or monthly and share performance transparently with your team.

Make sure you do not overwhelm your team, focus on just 3-5 KPIs at any one time, support your team to master those, review together and then move onto others.

  1. Fill Gaps with Smart Marketing
    Do your team have white space in their schedule? Use your salon software’s marketing tools to fill them. Send out targeted SMS or email promotions to clients who haven’t booked in a while. Offer limited-time incentives for off-peak hours or last-minute slots.

 

SalonIQ’s marketing suite works on autopilot, letting you focus on other important areas of your salon business.

 

 

  1. Enable Online Booking 24/7
    Your clients want convenience, and your team needs a full diary. A robust salon booking system allows clients to book appointments anytime, anywhere—even while you’re closed. This helps fill availability automatically and reduces time spent on phone bookings.
  2. Train Front-of-House to Book Strategically
    Your reception team can play a vital role in boosting utilisation. Train them to fill appointments back-to-back, limit large time gaps, and suggest additional services where appropriate.
  3. Encourage Rebooking at Checkout
    Using your salon software, prompt clients to rebook before they leave. Rebooking keeps your team’s diary full and improves long-term utilisation rates. It also enhances the client experience by securing their preferred time slots.

 

Team Utilisation Isn’t About Overworking—It’s About Working Smarter

It’s important to remember that increasing utilisation doesn’t mean pushing your team to their limits. Instead, it’s about using smart tools and insights to schedule more effectively, optimise availability, and align team output with business goals.

Regularly reviewing utilisation data helps you support team development, reward high performers, and coach those who may need additional guidance. It also ensures your business is running as efficiently as possible.

 

Sam Kendall, CEO of SalonIQ says:

“In today’s competitive hair and beauty landscape, understanding your numbers is non-negotiable. Monitoring team utilisation is one of the most powerful yet underused strategies to increase performance across every area of your salon.

With the right salon booking system, you gain the visibility and control needed to take your business to the next level. At SalonIQ, we make it easy to track what matters, act quickly, and grow with confidence.”

 

📈 Ready to get smarter with your numbers? Book a free demo of SalonIQ today and see how we can help you boost your KPIs, team performance, and client experience.

Interested in understanding how SaloniQ can take your business to the next

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