Posted on: October 27, 2017
E-blast Lapsed Clients
But what about those clients that have not been into the salon before or those that you have forgotten about? As we all lead such busy lives it is easy to forget about looking after ourselves, even if it means taking just 1 hour out of your day, a gentle remider about our next hair cut or massage is sometimes all it takes.
Using Salon iQ to send out to reach out to Clients
The aim of targeting lapsed clients is to re-introduce them back into the salon, blow them away, rebook them straight back in and have them as a regular client again.
There are many ways you can introduce them back into your salon such as giving a courtesy call, sending out an E-blast or an SMS.
Pros and Cons on Certain Methods
Do I need to add a promotion within the E-blast?
This really does all depend on who your are targetting. If your client selections are picking out those that have not been to your salon in a while, then you may need to persuade them to come back using a promotion that is going to appeal to them.
The majority of the time, just a gentle remidner to say ‘We have not seen you in a while…’ is all it takes.
Studies show 61% of people check their phones 5 minutes after waking up.
Recent reports shows as of 2017 that later in the evening and early in the morning are the best times to send out your email marketing campaigns.
From The Blog