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The time to start preparing is now – don’t wait until 2/3 days before and then panic.

25% of us are buying Valentine gifts online, with the average adult in 2016 spending £42.02 on their loved ones.

2017’s spend is set to be just as high with over £1 billion to be spent.

We carried out a survey on the big day to find out exactly what people thoughts are on the day of love.

So based on our romantic survey – valentines Day has come out at 32% at being the time to propose, would you agree?

This was a surprise to me, the majority of those that we asked both men and women ranging from 18 to 52, actually do not ask someone to be their Valentine.

Valentines 2017

This year Valentines falls on a Tuesday, giving wider scope to target your guests and get them in the salon for a relaxing treat.

I don’t know about you but as much as flowers and chocolates are lovely, doesn’t a relaxing Massage or Facial or even having a gift card towards your next hair appointment sound more tempting?

Gone are the days of chocolates and flowers, now are expectations appear to be seta  little higher, with a holiday as the perfect Valentines gift coming out at 32%.

1. Gift Cards

Are the perfect present when giving someone a set amount or when wanting to purchase a particular treatment like a Facial or Cut and Finish.

2. Gift with Purchase

Many suppliers often support business’s by offering a gift with purchase around holiday dates like Valentines day. Gift with purchase can be combined when buying a certain treatment or when your client buys a set number of full size products. Contact your supplier and find out what they can do to help you.

3. Add Value to The Services You Offer

In your salon instead of giving discounts add value to the services you offer. Time and time again we think the only way to entice clients to book is to offer a huge discount, this really isn’t the case anymore. GREAT hairdressing ran a Valentines promotion last year combining the hair and beauty services they offer.

They offered every 1 hour ESPA facial booked had a complimentary blow-dry added on straight after the appointment. This saw 9 bookings in the space of 75 minutes of the SMS blast going out via Salon iQ.

4. Remember the Singletons

Don’t rule out all those that haven’t yet found the love of their life. Recent studies have show 68% of single adults still celebrate 14th February with friends, with only 32% choosing to stay in on their own. (Source: Chillisauce)

4. Client Selections

Using Salon iQ’s client selections tool you can create the perfect mailing list and target the exact people you want in your salon over Valentines.

Go to Main Menu -> Communications > Client Selections

Remember the more filters you add the more targeted your audience will be.

Ensure your team are fully aware of any marketing or promotions you have arranged for this period, including exact dates and terms and conditions.

About Sam Kendall

Sam is a qualified hair stylist and still works 2 days a week on the Salon Floor. Sam also does the Facebook and Social Media marketing for GREAT hairdressing. She has worked for GREAT hairdressing for over 5 years.