Posted on: September 12, 2017
It’s never too early…
BUT…., yes it’s almost that time again Christmas. You need to plan NOW to ensure this is your best Christmas EVER!
If you are anything like me the thought of Christmas in the salon feels huge and knowing where to start is the biggest challenge.
Every hair cut has an expiry date regardless of the length.
As an experienced stylist I know that it has taken me some time to build the confidence to encourage my clients to re-book their next appointment before they leave the salon. Some of your younger team members will be lacking in confidence in this area too.
But you know what?… it’s really not that difficult. It’s all about educating your clients and letting them know when they next need their hair cut or their roots touched up and colour refreshed, because they haven’t got a clue. It’s that’s simple!
Since advising my clients of when they will need to come in, guess what? My re-booking % has increased.
Format to a Healthy and Happy Christmas
So the majority of us already know that your rebooking % needs to be at an absolute minimum of 50% for a steady flow of clients
Firstly take a look on Salon iQ at last years re-booking percentages.
For Salon iQ users: Go to Main Menu -> Salon Dashboard -> Click on the Cog -> Cusomt Dates -> Enter the dates you want to view and hit refresh
Salon Example: Re-booking % for September, October, November and December 2016.
September 2016 – 46%
To put these into perspective in September 2016 4/10 clients were re-booking their next appointment. Not even half the clients were planning to get their hair scheduled in before Christmas.
These figures definitely have room for improvement, how do we do this?
I can guarantee the team in this particular salon we are looking at do not have a clue about these %’s. They need to know them and be aware of them right now and they need to know the goal you have set for 2017.
5 Step Action Plan
There are many more ways of encouraging your clients to rebook. You can introduce this to your team in 121’s but also in team meetings. Why not get everyone into pairs or 3’s and practice the dialogue with each other or maybe even get your team to come up with there own dialogue that they feel comfortable with?
“Where Focus Goes, Energy Flows”
From The Blog