Posted on: November 1, 2017
Merchandising effectively can be the make or break of increasing your christmas retail sales in your salon.
You want a theme flowing through but you also need to have a pop of colour, something that stands out which leads us onto…
Vocal Point is Key
Where do they look first? Does it all blend into one big display? Can your clients see each individual gift set you have available to them?
Make sure you view your displays from a client point of view not just from a business perspective.
Using props is a great way of giving your displays some interest, but be sure to not let them over take what you are actually trying to sell. So for example if you have the ultimate hair or beauty pamper sets, make sure it’s the sets that stand out
Story Telling Time
Pricing is also key, not everyone will feel confident enough to ask the price of your products, though it is still important to keep this fairly discreet and avoid sticking the pricing labels over the product title, or the directions of using the product.
Space, Space, Space
If you have furniture or tables for your displays, why not completely clear the space and re-look at it.
Why not play with textures with the space you have, you could use giant ball balls or 3D stars to fill the space at different heights.
Your Suppliers – Use them
What we have to keep in mind is that our suppliers and reps are busy this time of the year, so if they are unable to get to you for a few weeks, get creative with your team and send photo’s and get tips from them to help improve it.
Remember your aim for visual merchandising is to maximise sales not to have the prettiest display in your town.
From The Blog